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Do the cards with reviews and ratings that wine shops put on wines affect which wine you buy?
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October 01, 2009 08:15 AM
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No, they don't influence me because I'm a wine industry professional. I know the wine magainex/wine critics, their personal biases re: taste, alcohol ccntent, etc. as well as who has been rumored to be influenced by sales of ads in their mags/newsletters or who has been rumored (or demonstrated) to have taken free junket trips to foreing wine countries i.e. they've been bought off.
Generally, sales ARE influenced by these rating/review cards. if a wine doesn't get 90pts from somebody somewhere it drastically affects sales negatively. Sad, because the highest rated are for reasons that would take too long to explain here almost invariably higher alcohol, over the top fruit bombs not very drinkable with food or a meal - as opposed to food-friendly wines with lower-alcohol content so that you can sip and enjoy more of the wondrous subtelties of non-fruir bomb, bombastic, made-for-the-critic, not for the wine lover, wines.
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Generally, sales ARE influenced by these rating/review cards. if a wine doesn't get 90pts from somebody somewhere it drastically affects sales negatively. Sad, because the highest rated are for reasons that would take too long to explain here almost invariably higher alcohol, over the top fruit bombs not very drinkable with food or a meal - as opposed to food-friendly wines with lower-alcohol content so that you can sip and enjoy more of the wondrous subtelties of non-fruir bomb, bombastic, made-for-the-critic, not for the wine lover, wines.
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October 01, 2009 09:13 AM
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Nope, not even a little bit.
This is going to sound silly, but there are two things that I look at with a wine: 1) price and 2) the bottle.
I really like unique bottles, and I love unique wine bottles, so those with something odd about them catch my attention while plain old wine bottles don't. I love the Chianti that has the wicker basket as part of the bottle. Can't even tell you the name, but I know that wicker bottle look and can go straight to it and it's a good wine too, for a Chianti.
Anyway, it's silly to consider the bottle in choosing a wine at a liquor store, but there you have, that's what I do.
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This is going to sound silly, but there are two things that I look at with a wine: 1) price and 2) the bottle.
I really like unique bottles, and I love unique wine bottles, so those with something odd about them catch my attention while plain old wine bottles don't. I love the Chianti that has the wicker basket as part of the bottle. Can't even tell you the name, but I know that wicker bottle look and can go straight to it and it's a good wine too, for a Chianti.
Anyway, it's silly to consider the bottle in choosing a wine at a liquor store, but there you have, that's what I do.
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October 01, 2009 10:07 AM
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Yes I do... well to some extent.
I'm really not a wine expert... I'm very much an inquisitive newcomer when it comes to wine, So I'm learning as I go along. So the cards are actually useful to me. That being said I also make a point of looking at the cards for wines that I know, so that I can compare what I think with what the card says. That way I can work out if the cards on other wines are likely to be helpful or if the store is just trying to really sell some stock that otherwise would sit on the shelf.
Close to where I work there is a fantastic little independent wine store. The staff there are incredibly helpful, but they've noticed that a lot of people are intimidated when it comes to talking about wine. So they've taken to putting helpful card near bottles with notes, descriptions, ideas of food to serve with the wine. These aren't the generic ones that supermarkets use. You can tell that they've actually put some real thought into them that I feel like I'm learning whilst I'm choosing my wine.
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I'm really not a wine expert... I'm very much an inquisitive newcomer when it comes to wine, So I'm learning as I go along. So the cards are actually useful to me. That being said I also make a point of looking at the cards for wines that I know, so that I can compare what I think with what the card says. That way I can work out if the cards on other wines are likely to be helpful or if the store is just trying to really sell some stock that otherwise would sit on the shelf.
Close to where I work there is a fantastic little independent wine store. The staff there are incredibly helpful, but they've noticed that a lot of people are intimidated when it comes to talking about wine. So they've taken to putting helpful card near bottles with notes, descriptions, ideas of food to serve with the wine. These aren't the generic ones that supermarkets use. You can tell that they've actually put some real thought into them that I feel like I'm learning whilst I'm choosing my wine.
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